Online Reputation for your Business: How to Protect It
The company’s reputation is considered as its most valuable asset. You could lose customers and sales, if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. In life and in business, we stand or fall on the status of our reputation. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. This is truly true in this world of modern technology with internet review sites and technology of digital mobile, where a bad review about a certain business can be said and be read by the entire world in just a minute.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. If you did some error, you should not be afraid to admit it and take public actions to make it right. The fact that you have owned up and are committed to getting it right, people would respect that. That way, you may build confidence in your business motives and ethics.
We often take these bad comments as a personal attack to us. Because of the fact that you represent your business, the way you react to negative comments is taken seriously and you can be put under a public examination. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
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