The Important of Social Media Marketing in Business
The 21st century marketing landscape has undergone changes now that social media is here with us. It is rather obvious that social media is creating new marketing in-roads that weren’t existent previously. Social media is the ticket to sharing information worldwide in a couple of seconds. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. Social media is the silver bullet for anyone wishing to take their marketing strategy to the next level. Continue reading to learn a tad more as to why social media is a must-have in business.
One of the benefits of social media is increasing brand awareness. It is important to capitalize on every opportunity available to increase visibility. Note that social media is able to form new channels that go a long way when it comes to your businesses’ content and voice. This is important on the grounds that you will now have the power to simultaneously enlarge your client pool and draw your present clients even closer to your business. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. On the flip side, a client that turns a blind eye to your product could have a change of heart after reading about it on numerous networks.
There is also an improvement in brand loyalty for companies that incline towards social media. A report that was published by Texas University, customer loyalty goes a notch higher whenever a brand engages social media. The report concluded that it is important for companies to leverage on the connectivity created between brands and clients by social media. Such a study proves that social media plays a big a part in morphing clients into becoming more brand loyal. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.
Social media is all you need whenever you need consumers to become receptive to messages. Truth be told, social media platforms such as Twitter and Facebook are never viewed as marketing tools but seen as avenues for social networking. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.
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